After
attending The Book Thief panel last Tuesday I am extremely anxious to read the
book myself over spring break! My favorite part was being exposed to the
background of the book and how it came to be published. When she first read it,
the publisher from Knopf fell in love with the novel but was very apprehensive
when she first was told of the storyline. She enjoyed it so much that she even
felt that there was very little editing to do which is rare.
As
for the marketing of the novel, it was really great to hear the publisher say
that both she and the author agreed that to publish the novel as Adult Fiction
would be to underestimate and shortchange young adults who they felt could
handle the heavy elements of the story. They felt that the element of hope in
the novel would make it perfect for young adults despite the fact that it is a
holocaust novel told from the point of view of death. It was also really nice
to hear that they did this despite opposition from the Australian publisher.
This also occurred with the original illustrations of the novel that were
commissioned by the author himself. The publisher informed us that
illustrations are typically controlled by the editors and publishers, but she
felt that the originals really contributed to the novel. It was interesting to
learn of all of these marketing techniques and how they were trying to publish
something that would appeal to teen boys and it has now become a best seller
and popular with all ages and genders.
Prior
to this I never realized how much thought and strategy goes into publishing
these novels. The Book Thief’s publisher even told us that in England the exact
same book was published as Adult and Young Adult Fiction but with different
covers as though they were different in order to appeal to the different
demographics.
No comments:
Post a Comment